Kieran Nokes


Head of 2021 International Football for Friendship Expert Council.
UEFA Sponsorship Manager.
With extensive experience in sport, cause and culture, Kieran now leads UEFA’s Club Competition sponsorship program, having previously held positions at The FA (England), Olympics and Nissan.
Passionate about the power of sport for good, Kieran was named a Lego Ashoka Changemaker in 2014 for his innovative work in sport and education, sat on the Board for Ferd Social Enterprise Gladiator Education 2012-2020, and on the Advisory Board for UN Women backed Walk the Congo 2015-2019.

Mike Puig


CEO of the Soccer Barcelona Youth Academy, Sports Consultant for football clubs and academies.
Mike has a rich and diverse experience in sports education, which he has gained over 17 years in this sphere. That includes working as a tutor at La Masia and manager at the FC Barcelona Soccer Schools, among others. Mike joined Football for Friendship in 2017 and has been an Ambassador and a prominent participant of the programme since.

Carmen Pozo (PIÑA)


Co-founder and Manager of the first and only soccer academy for girls in Bolivia. Communication and Press member of A.B.B. soccer academy in La Paz. Carmen is the Director of Las Súper Poderosas Sports Magazine, organizes and prepares all the projects at Las Súper Poderosas academy. Since 2019 the academy fully implemented F4F values to have champions on and off the field, Las Súper Poderosas academy is the winner of 2020 International Football for Friendship Award.

Pablo Cesar Torres


Pablo used to be the President of Youth Football and Scouting at Club Atlético Peñarol and a Member of the Executive Board.
With over 10 years of experience in football, Pablo is a distinguished expert in sports and education. Pablo joined F4F in 2017 when he headed Uruguay’s delegation. Ever since, he has been an Ambassador of F4F and participated in every season of the programme sharing his invaluable expertise with others.

Bige Gulhan Gunduz


Gulhan is the first child advocate in Turkey and a pioneer in the field of Child Protection. Currently she is The Head of Safeguarding in The Turkish Football Federation and also an advisor on child protection in many schools, foundations and sports organizations.  After being invited to the Turkish Football federation in 2014, she started the first ever Safeguarding Department in Turkey for children in sports. Gulhan has trained players, national team coaches, club directors and even parents. UEFA and FİFA launched their Safeguarding department and she has contributed by passing on experiences in football. Gulhan collaborates with Football for Friendship programme as a believer of all the programme values for football in Turkey.